Founded amid the pandemic in 2020, PT Cou Cou Indonesia aims to provide better nutrition and value for people and their loved pets. With extensive surveys and research across the country, we formulate and develop the best products and services for the animals.
As the first subsidiary of Yasgo Foods Corporation in Southeast Asia, CouCou is also actively investing in pet charities and activities. Our team even collaborates with local people and organizations to improve animal welfare across the country. Headquartered in Jakarta, our coverage has spread throughout Java, Bali, and Sumatra.
The distribution network we built has been pretty solid on a national scale, yet we are eager to grow it even more. We seek to build a more long-lasting partnership to stay leading in the competition while also boosting the impact on the national standard of pet nutrition. Our vertical partnership strategy opens for two-way communication. Partners and clients are welcomed to share the challenges they face, so we can construct the solutive strategies together.
"We Prefer the Way Nature Intended"
Our research and development team consists of veterinarians, nutritionists, and pet experts with competence and passion for better formulas for pets with various needs. Following our philosophy, we established an integrated and organic supply chain to get the best raw and freshly-handpicked ingredients from local farms and fisheries. We started our journey by offering complete and balanced nutrition for carnivorous nature with our Balance series. With low carbs and low fillers on our formula, kittens and cats get what they need to promote their body growth and metabolism.
Our Standards, Our Promise.
Our extensive quality assurance program guarantees that all products we deliver are safe, perfectly balanced, and super delicious for the cats. Coucou promises to use only superior ingredients and probiotics to maintain wholesome body health and appetite.
Coucou Complies With International Standards
All recipes comply with the AAFCO nutritional requirements for complete and balanced daily diets for all breeds and life stages, including large-breed puppies; All meat and seafood are processed through strict Export Grade Facilities, which meet and exceed all international quality standards; Coucou has an annual testing program to meet, even exceed, industry requirements and our internal quality standards.
With advanced science and technology, Coucou implements comprehensive food safety protocols. We monitor and test our raw materials, production environment, and finished products. Our Safe Quality Food Program level-3 facility has a double-check procedure from credible third parties for every bag of Coucou foods.
Our team has comprehensive knowledge and skill to formulate healthy pellets for various needs. The gentle processing method we conduct is effective for reducing the dust, keeping all the nutritions whole, and ensuring the superb palatability of our final products. Your cats will love the shiny-coated pellet that we present.
It is challenging, but we pride ourselves on our team's success in retaining the physical forms of the ingredients, while also keeping the food last long enough. Coucou uses various methods, such as jellification, gravy, and binding water and fats with added nutrition. The goal is to find a balanced solution between naturality and shelf life for each product.
For Coucou, snacks are more than just treats. They are tasty and healthy supplements. We do not want to overfeed your cats with fillers. Thus, our nutraceutical experts pack those snacks with all the beneficial nutrients. We are also considerate with the palatability enhancers, consistency drivers, and the extra savory ingredients we put in to make sure your little cats get the maximum enjoyment.
Following our commitment to animal rights, Coucou enforces our policy to never conduct or sponsor any harmful animal testing. It has been our principle that animals should be treated with compassion and humane treatment at every step of our supply chain. Furthermore, we also seek to improve animal welfare throughout Asia and Pacific countries. Carefully selecting our partners and vendors also helps us to ensure all of our products comply with our principal.
We commit to being fully supportive of pets and pet parents. Besides offering the best pet food and snack products, we are also active in various causes. We focus on the premise that pets need people, and people need pets as well. Our company gives out our best efforts and finance to improve how both pets and people can thrive together and positively impact each other.
Due to their criticality, we demand our partners to operate with full transparency, responsibility, and respect for human rights. Our Supplier Standards have made it clear what we expect to be ethical business practices.
The Supplier Standards we enforce include undertaking a risk-based approach to our business practices. We uphold the importance of health, safety, and human rights. Along with the suppliers, we should follow up on any unacceptable risks identified with corrective actions. Any breach of Coucou’s Code of Conduct or Supplier Standards, or any practices against transparent and ethical manners that we uphold, will be a major concern for our supervisors and managers. Issues that are hard to resolve will go up to Coucou’s 'Raising Concerns' web platform.
Since our actions may impact the safety of our society and environment, we enforce responsible operations on our team. We actively maintain trust between all the stakeholders and stay respectful of human rights to keep the communities and environment in harmonious balance.
Environment
Recognizing the impact we potentially bring to climate change is the first step we take to address the environmental challenges in our operation. From resource efficiency, environmental performance, and prevention of incidents, we drive resource management across our global operations to keep minimizing the harm we bring to the environment.
Communities
The whole process of our business culminates in social progress in our communities. From taxes, royalties, provision of employment, and business partnership opportunities, we would love to nourish relationships with local stakeholders.
——PT COUCOU INDONESIA
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